Expanding your Airbnb listings requires convincing landlords and property managers to work with you. But cold outreach is challenging - your emails must grab attention among floods of solicitations they receive daily.
This guide provides actionable tips and proven email templates to master Airbnb landlord outreach. Follow our strategies to craft compelling emails that convert prospective partners into valuable listings.
As an Airbnb host, bringing on multiple properties magnifies your earning potential and mitigates reliance on any single listing. But purchasing numerous investment properties requires major capital.
Partnering with landlords and property managers provides asset-light growth. By taking on management duties in exchange for a cut of booking revenue, you quickly scale listings without acquiring more real estate yourself.
Benefits of Recruiting Landlords
Teaming up with landlords provides hosts:
The challenge lies in convincing landlords to entrust their assets to your management. Mastering outreach is key.
The first step in outreach is identifying relevant landlords and securing current contact info. Here are proven methods to source active email addresses:
With verified emails, personalized outreach provides the best odds of converting leads.
Applying these best practices will maximize your email open and response rates:
Now let's apply these strategies in proven Airbnb landlord email templates.
The following cold email templates offer a framework you can customize to contact prospective partners.
Subject: Earn $X,XXX+ on 123 Main St with Airbnb Partnership
Hi [Name],
I'm [Your Name], a top-rated Airbnb host in the [City] area. I came across your multi-family property at 123 Main St, which looks like an amazing spot.
I've partnered with landlords across [City] to run their vacant units on Airbnb, driving substantial new income through short-term rentals.
Listings I manage average occupancy rates of 85%+ and earn $3,000+ per month in revenue. At similar rates, you could generate $36,000+ annually on 123 Main St with barely any effort on your end.
My screening process and five-star hospitality ensure a constant stream of quality guests and maximum earnings on your property. I'd love to discuss becoming your Airbnb host partner.
Are you free for a quick call tomorrow or Thursday to discuss further? I can elaborate on my experience and provide market data highlighting the opportunity here.
Looking forward to speaking!
Best,
[Your Name]
[Your Phone]
This cold email template emphasizes the monetary value proposition upfront. Adjust earnings estimates based on actual unit rental potential. Attach a spreadsheet projecting income if possible.
Subject: Let Me Manage Your [City] Property on Airbnb - [Your Name]
Dear [Name],
My name is [Your Name] and I specialize in managing short-term rental properties on Airbnb in the [City] area.
I came across your [bedrooms] bath [property type] at [address] and see huge potential to generate occupancy and income through Airbnb.
As an experienced host with 100+ five-star reviews, I deliver proven benefits that make partnership worthwhile:
I take care of everything from listing to checkout, making Airbnb a turnkey income stream for you. My rates start at 25% of booked revenue.
Would you be open to discussing bringing your property onto Airbnb? I'd be happy to walk through my full management services. Please let me know if you have any availability this week.
Looking forward to partnering,
[Your Name]
[Your Phone]
This template focuses on the benefits and services provided rather than leading with specific monetary projections. Adjust details to your particular offerings.
If no response to your initial outreach, follow up within a week with another appeal.
Subject: Following Up on Airbnb - [Property Address]
Hi [Name],
I wanted to follow up on my previous email about managing your property at [address] on Airbnb.
I know you likely receive many solicitation emails, so apologies if this got lost in the shuffle. I wanted to reiterate that I am an experienced, top-rated host able to drive substantial occupancy and revenue through Airbnb on vacant units.
My full-service management minimizes any effort on your end while generating $3,000+ in new monthly earnings through short-term rentals.
Please let me know if you'd be open to a quick call to discuss details and answer any questions you have. I'm confident I can increase your net income without creating any more work for you.
I understand you're busy, but I'd love to find a time to talk this week if possible. Please let me know what day and time work best. Thank you!
Best,
[Your Name]
Subject: Airbnb Opportunity in [City] - [Property Address]
[Name],
I'm circling back about an Airbnb opportunity in [City] that I think could be a big win for both of us.
I'd love to discuss bringing your property at [address] onto Airbnb and managing it on your behalf.
As a top-rated host, I can fill vacancies, handle guest logistics, and generate $3,500+ in new monthly revenue on the unit through short-term rentals.
You get maxed-out income without any extra work. I believe it's an offer worth 20 minutes of your time to explore.
Let me know if you have availability for a quick intro call in the next few days. I'm confident I can deliver a lucrative opportunity for you through Airbnb.
Speak soon,
[Your Name]
Following up multiple times, while politely communicating the benefits, is key to getting a response. Customize these email templates to reflect your own offerings as you pursue landlord relationships.
Combining email outreach with cold calls can also effectively secure listings from landlords and property managers.
When calling, follow these tips:
This sample script illustrates applying these principles:
Opening:
"Hi, I'm [Your Name] and I specialize in managing short-term rental properties on Airbnb. Do you have a moment to discuss a potential opportunity to earn more on your [City] properties? I came across [Property Name] at [address] and really think it could be a lucrative Airbnb unit."
If Yes:
"Fantastic. As background, I'm a top-rated Airbnb host who has partnered with property owners across [City] to manage their units on Airbnb. On average, I drive 85% occupancy and $3,000 per month in net income for owners through short-term rentals.
For you, I would handle every aspect - professional listing and pricing, guest screening, cleaning, key hand-off. This generates maximum revenue in between long-term tenant leases with virtually no extra effort for you."
If No:
"No problem at all, I know you're busy. Would it be better if I sent over an email with more details on my Airbnb management services? I can outline the benefits of partnerships I've created and provide some market data on the income potential."
Closing:
"If you're open to it, I'd love to work up a management proposal for [Property] highlighting the potential earnings. We can also have any agreement reviewed by your lawyer for full peace of mind. Does sending over an overview this week make sense? Great, I'll follow up in a few days. Thanks again for your time today!"
Adjust this script to reflect your own hosting services and offerings. The goal is to succinctly communicate the benefits and make saying yes to a follow-up meeting or call easy.
Once you receive a positive response by email or phone, focus on converting the lead into a definite partnership.
With preparation and persistence, you can convince prospective partners to entrust properties to your management.
Bringing landlord units onto Airbnb provides asset-light growth and diversification for your short-term rental business.
But you face stiff competition soliciting new listings. Standing out requires well-crafted outreach highlighting your expertise and the benefits of partnership.
Use our proven email and call templates to grab landlord attention - then convert leads by instilling confidence in your capabilities.
The rewards will be well worth the effort. With more units generating bookings, you can grow your Airbnb income exponentially. So start sending those landlord emails today!