eCommerce About Us: Writing Tips & Example
An “About Us” page is a crucial way for ecommerce businesses to connect with customers. This introduction to your brand builds credibility and trust when crafted effectively.
In this comprehensive guide, we’ll cover:
How to Write A Strong About Us Page
Follow these best practices when designing About Us pages:
Share Your Story
Briefly highlight company history, vision, significant milestones. Founding stories that inspire establish authenticity.
Introduce Your Team
Put faces to names by presenting headshots and bios of key leadership, designers, engineers etc.
Explain Business Values
Communicate what motivates you beyond profits like sustainability, social causes or ethical manufacturing.
Showcase Awards & Recognitions
Display badges like Small Business Certification logos, Best Place to Work honors and credible publications you’ve been featured in.
Outline Customer Service Approach
Emphasize dedication to customer experience with support availability, satisfaction guarantees and payment security.
Key About Us Page Elements
Incorporate these crucial items:
Company Logo & Branding
Ensure visual identity elements like color scheme, fonts, imagery reflect brand personality throughout page.
Contact Information
Provide email signup, phone, physical address, social media links and messaging options conveniently visible.
Quality Photos & Videos
Display appealing images of real people, products, locations. Embed videos introducing the team.
Site Navigation Menu
Link to crucial pages like shop policies, shipping and returns, contact, etc. Leads to relevant sections.
Common About Us Page Questions
Address these frequent customer queries:
Where are you located? How can I contact you?
Share corporate HQ address, email signups, contact forms and phone numbers. Offer live chat if available.
Who runs this company?
Spotlight founders, directors, crucial team members by name, photo and bio.
What products do you sell?
Summarize product categories and range if not apparent from domain name and branding alone.
How long have you been in business?
Establish authority by proudly displaying founding year and company history timeline.
Why should I purchase from you?
Share sustainainable practices, social impact efforts, community support and quality guarantees that make you trustworthy.
About Us Page Examples
Here are excellent About page samples from popular retailers:
Madewell
Madewell’s “Our Story” page highlights company history with engaging copy and strong imagery supporting their heritage branding. Promotes team and culture.
Key Takeaways:
- Vintage-inspired design
- Black and white photos
- Relatable founder story
- Family feel
Glossier
Glossier cultivates connection through expressive, casual imagery centered around people and values. Short paragraphs make it quick and engaging to scroll through.
Key Takeaways:
- Playful, youthful images
- Short, simple chunks of text
- Spotlights culture and social responsibility
Warby Parker
Warby Parker outlines origin story with large compelling visuals, clear readable fonts and noticeable contact options for easy access to help.
Key Takeaways:
- Bold, spacious layout
- Customer experience focused
- Prominent shop policies
- Warm, friendly photos
Nordstrom
Glossier cultivates connection through expressive, casual imagery centered around people and values. Short paragraphs make it quick and engaging to scroll through.
Key Takeaways:
- Approachable headshots
- Values-focused
- Bold statistics conveying trust
- Clean, mobile-friendly
Well-crafted “About Us” pages allow visitors to get to know brands as more than stores, but also as entities with purpose, vision and integrity. Compel conversion through authenticity by:
- Sharing genuine origin stories
- Introducing the passionate people behind your company
- Explaining values beyond profits
- Highlighting achievements and accolades
With an effectively personalized About Us page, you transform strangers into brand ambassadors that trust you and directly refer others for years to come.