3 Best Examples of E-commerce Pricing Tables

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Did you know that a pricing table can skyrocket your online sales? Pricing Table is a crucial element of an e-commerce website because It allows your potential customers to easily view and compare products and pricing options. Well-designed pricing tables can boost your conversions and sales. 

This comprehensive guide unveils secrets no one is ready to tell you about the pricing table. This guide covers tips on how to create effective pricing tables for your online store. 

What is a Pricing Table?

A pricing table displays the prices, features, and options for products and services on your website. It enables customers to understand what they are getting at different price points or service tiers.

On an e-commerce site, pricing tables typically showcase product variations with different feature sets, allowing shoppers to select the product configuration that best suits their needs and budget.

Benefits of Using Pricing Tables

Here are some key benefits well-designed pricing tables provide:

• Increase transparency about pricing and options
• Allow for easy comparisons between tiers
• Boost conversion rates and sales
• Enhance customer experience and satisfaction
• Communicate the value proposition of higher tiers

Examples of Effective E-commerce Pricing Tables

Before diving into creating your pricing tables, let's look at some excellent examples from real e-commerce sites:

• Example 1: 

Freshly uses a simple, clean layout that allows visitors to easily compare the pricing and features of each meal plan option, with key features displayed in separate columns.

• Example 2: 

Treehouse effectively communicates the value proposition of higher tiers through the use of icons to denote features, details on storage space, and practice labs.

• Example 3: 

Netflix uses multiple pricing tables on their site to communicate pricing and plan options for basic, standard, and premium subscriptions, with additional details on simultaneous viewing and device limits reinforcing differences.

JUSTTHINKAI Tips For Designing Pricing Tables

Here is our professional tips for designing effective pricing tables for your e-commerce websites:

• Use a simple, clean layout with sufficient white space for readability
• Organize into columns and rows to allow for easy comparison between tiers
• Highlight key variables like price, discounts, and features in separate columns
• Use background colors, borders, or icons to differentiate tiers
• Order plans from basic to premium (left to right), keeping the highest tier on the right to anchor customers to the most expensive option
• Communicate key differences, limits, or capabilities between tiers
• Reinforce the value proposition in higher tiers with messaging
• Use icons to denote features rather than a long feature list
• Allow visitors to clearly see what they gain with higher tiers

How to Create Great Pricing Tables

Best practices to follow when designing pricing tables for your online store:

• Choose the Right Structure: Determine the right structure for your pricing table, such as linear pricing, tiered pricing, or column pricing, aligned with your product mix and pricing strategy. Include 3-5 pricing tiers for maximum impact.
• Highlight Key Differences Between Tiers: Clearly showcase what customers are getting at each tier or plan level, including price, discounts, key features and capabilities, and any limits or restrictions.
• Focus on Communicating Value: Customers should clearly see the added value with higher-tier options. Reinforce value propositions with messaging like more storage, additional users, and enhanced analytics.
• Order Plans Thoughtfully: Design pricing tables with plans priced low to high, left to right, placing the premium tier on the right to anchor customers to this plan.
• Use Visual Cues and Icons: Leverage colors, borders, and icons to differentiate plans rather than relying on dense text and long feature lists.
• Keep It Simple: Avoid overcomplicating the design. Use clean designs, sufficient white space, and clear delineation between tiers.
• Test and Refine: Use A/B testing to optimize pricing tables over time, experimenting with different layouts, tier structures, plan naming, and more.

Formatting Tips for Pricing Tables

To ensure your pricing tables are easy to read and responsive the following needs to be considered:

• Use relative width percentages versus rigid pixels
• Stack columns vertically on mobile devices
• Maintain font size scale for smaller screens
• Hide less critical columns if needed
• Use accordion collapse to conserve space

With responsive tables, key information remains visible regardless of the device.

Common Practices to Avoid

Steer clear of these poor practices when designing your pricing tables:

• Complicated tables with too many columns
• Misaligned or messy layouts
• Failing to clearly differentiate tiers
• Putting the lowest tier on the right
• Not communicating the added value of higher tiers
• Overwhelming customers with text and features
• Forgetting mobile optimization

Using Pricing Tables for SaaS & Subscriptions

The concepts in this guide also apply to SaaS and subscription sites, with key differences like emphasizing billing cycles, showing any setup fees, noting contract lengths or commitments, and including additional metrics like the number of allowed users.

Tools for Creating Pricing Tables

You don't need advanced design skills to make great pricing tables. Many tools help streamline the process, including table generator plugins for WordPress and Shopify, online table makers, HTML table templates, and design software like Illustrator, InDesign, and Canva.

Key Takeaways

To recap, effective pricing tables:

• Increase transparency on pricing options
• Enable easier comparison between tiers
• Boost conversion rates and sales
• Enhance customer experience
• Clearly communicate the value proposition

With the best practices in this guide, you have everything you need to create high-converting pricing tables that drive online sales!