Product Description Templates: Writing & Samples
Learn how to write compelling E-commerce product descriptions with examples. Elevate your sales game using effective templates.Product descriptions are a crucial part of any ecommerce business. They serve as the main source of information for customers about the products you sell. Writing compelling and informative product descriptions can lead to higher conversion rates and more sales.
In this comprehensive guide, we will cover everything you need to know about crafting optimized ecommerce product descriptions, from what details to include to templates and examples you can model your own after.
What Should Be Included in Ecommerce Product Descriptions
An effective product description needs to include certain key details that inform the customer and help them make a purchasing decision. Here are the essential elements to include:
Overview and Features
Start off with a short introductory paragraph that provides an overview of the product and highlights the main features and benefits. Focus on what makes this product useful and better than competitors.
Details and Specifications
Follow up with more in-depth details on specifications like size, materials, care instructions, etc. Provide measurements, capacities, dimensions or other technical facts.
Usage Information
Explain to customers how exactly to use the product. Instructions and tips for the best results will build confidence to buy.
Complementary Products
Suggest any accompanying or related products that typically go with the main item. Cross-sells increase order values.
Warranty Information
Disclose warranty length and coverage details to reassure shoppers on quality and customer service.
How to Optimize Ecommerce Product Descriptions for SEO
Writing product descriptions focused on SEO best practices can improve page rankings and traffic from relevant search queries. Here are some key SEO optimization tips:
Include the Primary Keyword in the First Paragraph
Identifying the main keyword you want a product page to rank for and including it early on helps send signals to Google on relevancy. But avoid over-stuffing for a natural read.
Feature Secondary Keywords Naturally
Beyond the primary keyword, incorporate other secondary keywords searches prospects may use to find this type of product. But seamlessly weave them in throughout the text.
Create Unique Page Titles and Descriptions for Each Product
Even similar products need distinct titles and descriptions. Duplicate content can dilute page authority. Customize every product page.
Add Image Alt Tags with Keywords
Insert keywords from the product description into the alt image attributes. Images should further emphasize relevancy.
Format Headers and Text for Scannability
Break up sections with header tags (H2, H3) and use bullet points to make details easy to scan. Engaging descriptions also rank well.
Examples of Good Ecommerce Product Description Templates
The best product description templates effectively showcase all the essential information in an easy-to-digest format.
Router Product Description Example:
Overview
The Ignis Router offers blazing fast WiFi speeds up to 5 Gbps with 8 high-gain antennas for complete home and office wireless coverage. Its tri-band mesh technology provides a strong connection across up to 5,500 sq ft, perfect for 4K/8K streaming, online gaming, smart homes and more high-bandwidth uses.
Features
- Quad Stream WiFi (5 GHz - up to 4.8 Gbps, 2.4 GHz - up to 1.2 Gbps)
- 8 high-performance internal antennas
- Gigabit ports - 5 LAN, 1 WAN
- Easy set-up and management through Ignis Connect app
Usage
Setting up the Ignis Router takes just minutes:
- Download the Ignis Connect app
- Plug in the router near your modem
- Follow the step-by-step guide on the app
Pair with Ignis range extenders for even greater coverage. Works with all major cable modems and internet providers.
Coffee Maker Product Description Example
Overview
The Aroma Coffee Maker earns its name by skillfully brewing smooth full-flavored coffee. Its unique heating technology and cone filter deliver consistent extractions for a balanced, never bitter taste. Making up to 12 cups, it's built to keep large gatherings caffeinated.
Features
- Stylish stainless steel exterior
- 24-hour programmable start timer
- Pause and serve mid-brew option
- Permanent gold-tone filter - no paper filters needed
- Anti-drip system for easy pouring
Usage
- Fill the water reservoir, using cup markings on the side
- Scoop ground coffee into the permanent filter
- Close the lid and set the 24-hour start timer if desired
- Press the power button to start the brew
- Carefully remove the carafe midway for a sneak peek taste
Use medium grind size for optimal flavor. Pair with the Aroma Bean Grinder for freshest results.
Best Practices for Writing Ecommerce Product Descriptions
Here is a summary of key best practices for crafting high-converting product descriptions:
- Focus on benefits and emotions over just bland facts
- Use conversational language prospective buyers relate to
- Emphasize what makes the product special - solve pain points
- Include credible proof like awards, expert reviews, testimonials
- Optimize page speed by keeping text tight and scannable
- Localize descriptions when expanding to other countries
- A/B test different description versions to improve continously
Invest time perfecting your product descriptions - they can make or break visitor conversions and sales from your ecommerce store. Model examples from top brands while injecting your own brand personality. Descriptions need to speak directly to your customers and compel them to buy from you versus competitors.