Copywriters create written content for advertisements, websites, blogs, social media and other marketing materials that inform, engage and persuade target audiences. They are fundamental members of business marketing and communications teams.
This article covers best practices for writing optimized copywriter job descriptions including key sections to highlight, important skills to emphasize, FAQs from candidates and answers, plus examples with easy-to-use templates.
Follow along for comprehensive guidelines so you attract and hire top copywriting talent.
A strong copywriter job posting should contain:
Briefly summarize the essence of the role in 2-3 sentences focused on core goals.
Example: We are seeking a creative, metrics-driven Copywriter to join our growing marketing team. In this role you will produce engaging website content, blog posts, social captions, ad campaigns and email marketing copy that inspires action and achieves KPIs.
Use bullet points to break down the key deliverables, ongoing projects and level of ownership over content initiatives top copywriters should handle.
Example Copywriter Duties:
List must-have copywriting proficiencies vital for excelling in this content creator role.
Example Copywriter Skills:
Also call out helpful attributes:
Specify any essential software, platforms or tools copywriters should be skilled using including:
Example Tools/Systems:
Share typical schedules, whether remote options exist, required hours in office etc.
Example Arrangements:
While optional, highlighting pay rate, benefits, employee perks relevant to role helps further engage suitable copywriter prospects during job search.
For example:
Review full copywriter job postings from leading brands as inspiration crafting your own:
Top consumer goods company seeks a persuasive Marketing Copywriter to join our industry-leading creative team. As our next copywriting superstar, you will work cross functionally with campaign managers, designers and executives to produce breakthrough copy for digital campaigns, website content, product launch materials and internal communications that inspire action. To excel you have 2-5 years of portfolio-worthy marketing copy experience, expertise optimizing content for conversions and SEO, plus superb written/verbal communication abilities. This high-visibility role offers generous pay, top-tier benefits, hybrid remote options plus visibility directly with C-level marketing leaders driving growth for our $400M brand portfolio.
Our fast-growing SaaS company is searching for an innovative Digital Copywriter to craft engaging website content, compelling social media campaigns, intriguing lifecycle emails and more that intrigue and convert software prospects. As our first dedicated copywriting hire you will have massive influence shaping content strategy and how our brand comes to life across platforms. Top candidates have 2+ years of B2B tech copywriting expertise, analytical mindsets obsesses with optimizing content performance, and the initiative to consistently overachieve goals. If you have an entrepreneurial spirit and truly enjoy owning content projects ideation to execution, this is a rare opportunity to grow along our upward trajectory toward a future IPO.
We are seeking an imaginative, Big Ideas Creative Copywriter to join our award-winning branding agency serving leading Fortune 500 brands. In this fast-paced creative environment, you will collaborate with art directors, strategists and clients to concept cutting-edge copy for branding guides, ad campaigns, OOH, experiential and beyond as we continue pushing boundaries of effective storytelling and persuasion. To excel you have 4-6 years of big brand portfolio experience, thrive in collaborative brainstorms yet take full ownership writing standout copy, and a passion for wordsmithing the next iconic ad concept or tagline soon to be on everyone’s social feed or Times Square Billboard. Work alongside creative legends and grow your book as we change consumer perceptions for the world’s most influential companies.
Use above examples as templates customizing for your company when drafting a copywriter job description.
Prepare to evaluate skilled copywriter candidates by reviewing popular interview questions with examples of ideal responses:
A: I thrive when using the power of effective writing to solve business challenges and influence audiences. As a copywriter I can leverage my innate creative writing talents alongside analytical skills optimizing content for measurable impact across platforms. I get excited visualizing how insightful messaging inspires users to convert and shifts perceptions.
A: The best copywriters blend creative writing abilities with business acumen and analytical optimization. Key attributes include persuasive writing talent that connects emotional and rational appeals, understanding user journeys to inform content strategy, plus being data-driven continually testing and improving based on metrics and product/market fit. Impeccable attention to detail is a must. The strongest copywriters have the grit and work ethic to take projects from concept to execution.
A: Whether starting a new role or project, my process always begins thoroughly researching brand guidelines, past campaign materials, CEO messaging and consumer-facing content to immerse in existing voice and tone standards. As I write initial drafts, I reference key brand vocabulary, style considerations and tone adjectives keeping guidelines top of mind. I share working drafts early-on, quickly incorporating cross-functional team or senior leadership feedback to guarantee appropriate voice alignment across all deliverables.
A: The digital campaign I led last year for [Company X] generated over 600% higher clickthrough rates year-over-year. My team analyzed past underperforming assets then completely revamped copywriting approach. After multiple A/B testing rounds, we reduced text volume significantly, transitioned format from advertorial to benefit-focused, while making calls to action more impactful. The trimmed-down, ultra-scannable layouts out converted previous versions by triple digits through increased relevance signaling. I’m proud of the analytical, testing and optimization process culminating in breakthrough performance and tangible ROI.
Use above popular copywriter interview questions tailored to your roles when evaluating writing candidates during formal hiring processes.
Follow these pro tips crafting optimized postings that attract top-tier copywriting talent:
Showcase Exact Deliverables & Impact Level
Beyond “Writing Website Content”, detail key areas of ownership like “Producing Quarterly Product Release Feature Articles” or “Owning Email Funnel Nurturing Sequence Content”.
Emphasize Collaboration Opportunities
Call out cross-functional teams copywriters will engage – designers, campaign managers, leadership etc. Talent wants visibility and creative chemistry prospects.
Use Dynamic Action Verbs
Opt for influential action verbs like “persuade”, “drive”, “compel”, “optimize” over soft skill verbs like “assist”, “understand” or “help”.
List Relevant Software & Tools
Beyond MS Office, list actual content tools your stack requires like Sitecore, Adobe CC, HubSpot, Asana etc. This screens for platform proficiencies.
Sell Your Brand Story
Spotlight unique award-winning creative team culture, values-driven nonprofit mission or famous Fortune 500 leadership – whatever makes your company culture standout.
Add Portfolio Requirements
Ask prospects to provide 2-3 sample campaign materials or website content they solely produced to evaluate raw copywriting skills.
Specify Any Needed Subject Matter Expertise
If writing healthcare content, financial services or other niche industries list “3+ years in [Industry]” to attract relevant domain experience.
Review above guidelines to craft optimized copywriter job descriptions that yield more qualified applicants and land top creative writing talent supporting content strategies long term.