Writing an effective marketing manager job description is crucial for attracting top talent and ensuring they understand their role and responsibilities. In this comprehensive guide, we will provide guidance on how to write a marketing manager job description as well as examples you can use as templates. A well-written job description is important to attract qualified candidates and set clear expectations for the role. We'll outline the key sections to include and what information to cover in each. We'll also answer some frequently asked questions about the marketing manager position. By the end, you'll have a thorough understanding of how to write your own customized marketing manager job description to recruit top marketing professionals.
When writing a marketing manager job description, there are several important elements to include:
The job summary should be a one to two sentence high-level overview of the marketing manager role and what they will be responsible for. An example job summary is:
"The Marketing Manager is responsible for leading marketing strategy and operations to achieve business goals through the planning, development, implementation and analysis of integrated marketing campaigns and programs."
This section lists the core responsibilities and tasks that the marketing manager must be able to perform. Some common duties to include are:
Outline the minimum education, experience, skills, certifications, and personal attributes required for the role. Common qualifications include:
Provide details on the salary range, paid time off, health insurance, retirement benefits and any other compensation. Research average industry salaries for the location and level of experience required. Be transparent.
Include instructions on where and how candidates can submit their application materials such as applying through a company website, submitting a resume and cover letter via email or mail.
Here are answers to some common questions about the marketing manager role:
Most marketing managers work full-time, Monday-Friday schedules of 40 hours per week. However, depending on projects and campaigns, evening and weekend work may be required at busy times. Flexible remote work options are also increasingly common.
While a bachelor's degree is preferred, typically in marketing, business administration or communications, some employers may consider candidates with alternative educational backgrounds and compensating work experience. An MBA can also be beneficial but is not always mandatory.
According to the U.S. Bureau of Labor Statistics, as of May 2021, the average annual salary for marketing managers in the United States is $136,850. However, salaries can vary widely depending on industry, company size, location, education level, and specific job role/responsibilities. More experienced marketing managers or those working for large corporations in major metro areas may earn over $150,000 annually.
For a marketing manager, the most common career paths for growth include promotions to director or vice president of marketing, starting their own marketing consultancy firm, or moving into general management/executive positions outside of marketing such as business unit head or CEO. Others may choose to specialize in areas like digital marketing, product marketing, brand management etc. at the manager or director level.
Here are two sample marketing manager job description templates to use as guides:
Job Summary:
The Digital Marketing Manager will develop and execute integrated digital marketing strategies across websites, email, paid search/social and analytics to achieve business goals.
Responsibilities:
Template focused on responsibilities for developing digital strategies, managing paid channels, and analyzing results.
Template suited for an assistant level role with responsibilities like administrative tasks, project support, and basic analytics.
By following these guidelines and examples, you'll be equipped to write a comprehensive marketing manager job description that clearly outlines the role and attracts top talent. Let me know if any part needs further expansion or explanation.