Sales representatives are vital for revenue generation across businesses. They prospect new accounts, nurture relationships with current customers and secure continual deal orders through trust and value communication. Exceptional sales representatives fuel growth empowering organizations to hit targets consistently.
Crafting an accurate sales representative job description is crucial to attract qualified candidates with the right sales talents and motivations to thrive. This guide will illustrate examples and provide customizable templates for writing compelling postings. Helpful recommendations teach leaders how to optimize roles, highlight skills sought and specify metrics that compel responses from ideal applicants.
Let’s start by detailing standard sales representative duties and daily activities across prospecting, pipeline nurturing and closing new business.
Sales representatives handle a full spectrum of new business development responsibilities:
* Prospect potential new accounts within assigned territory or segment through cold calls, emails and event networking
* Research accounts to identify key contacts and customize messaging addressing pain points
* Deliver sales presentations both remotely and via onsite visits conveying product value propositions
* Nurture opportunities through continuous follow up and objection addressing until deal decisions are reached
* Accurately forecast pipeline commitment levels to inform revenue projections
* Upsell and cross-sell additional offerings increasing deal values
* Advise new customers on purchase processes and activation logistics pre and post sale
* Maintain extensive knowledge on product features, competitive landscape and market trends to advise prospects
* Act as ongoing advisor ensuring flawless delivery and renewal processes post purchase
Let’s break down key sales representative skills and requirements sought.
To attract sales professionals that will excel long term, emphasize must have:
* Prospecting techniques
* Presentation and negotiation competence
* CRM process including opportunity management
* Customer analytics usage uncovering growth potential
* Product mastery with clear communication talents
* Persistence resilient to rejection
* Empathy and emotional intelligence building relationships
* Creativity to differentiate pitches
* Helpfulness guiding ideal solutions
* Discipline hitting activity metrics daily
Calling out indispensable areas compels responses from accurately skilled talents passionate for assigned products, segments and sales motions sought.
Now let’s explore core components to feature within descriptions.
Sales focused companies must highlight:
Feature specific revenue targets, ideal new logo targets, required activity volumes and territory prospects accessible.
Detail product categories, ideal customer profiles and specialized industry verticals sought requiring mastery to convey technical nuances and unique value accurately during sales cycles.
Highlight extensive onboarding equipping new hires to pitch quickly along with ongoing skills development investments demonstrating company commitment to seller excellence enablement.
Emphasize any distinguishing traits like transparent leadership access, peer idea exchanges, unlimited vacation policies or community involvement opportunities adding meaning to the sales profession daily.
Reinforce meritocratic environments where top performers grow into leadership roles rapidly fueling retention of top talent.
Now let’s see excerpts from listings exemplifying these key sections.
Here are snippets from various industries exemplifying sought after details:
“Generate $300K in new annually recurring cloud subscription revenue through net new logo acquisitions within Bay Area enterprise IT accounts.”
“3+ years selling financial risk modeling software into investment banking, insurance and actuary verticals conveying technical features supporting client use cases and integrating with existing infrastructure.”
“New hires immerse in 8 week onboarding bootcamp gaining product, selling skills and account industry mastery through field ridealongs with tenured reps prior to independent selling.”
“Our #1 value of Truth Builds Trust empowers transparent peer idea exchange incenting creativity through monthly innovation challenges solving prospect hesitation patterns together.”
These snippets reinforce key components that attract aligned selling talent passionate to take ownership of spelled out expectations.
Now let’s see a complete job description template.
SaaS Leader Seeks Hunter Sales Closers
We empower marketing teams to create high performing websites through our intuitive web content management and analytics platform. As the category fastest growing solution leading enterprise adoption, our sales representatives consult closely with Fortune 500 customers through digital transformation journeys winning on value differentiation, thought leadership and flawless buying experiences.
Core Sales Representative Responsibilities:
- Prospect 50 new qualified accounts monthly across retail, healthcare and technology verticals
- Research accounts identifying multi-departmental champion networks related to web content and execute precise engagement sequencing converting contacts into advocates
- Configure platform capabilities matching customer use cases and seamlessly integrate with incumbent systems
- Coordinate proof of concepts and trials ensuring unanimous buying committee support and expansion visibility
- Forecast pipeline accurately with precise win rates probabilities and supported rationale
- Travel onsite to client locations across the Midwest as needed
Requirements:
- 3-5 years selling SaaS or web solutions into enterprise accounts
- Track record over attaining sales quotas through both new logo growth and installed account expansion
- Exceptional communication talents, persistent positive urgency and composure overcoming objections
- Consultative listening approach uncovering customer pain points with readiness to tailor solutions specific to needs
- Bachelor’s Degree strongly preferred
This template covers standard sales focused areas to customize like product specifics, customer profiles, sales motion details, required expertise, metrics and competencies demonstrating capabilities to excel.
Now let’s examine some opening summary paragraph examples.
Impactful openings must capture attention instantly while positioning company differentiation. Here are two examples:
“Pioneering the direct-to-consumer natural health supplements movement enabling Wellness Lifestyles since 1999, our sales representatives educate consumers on products holistically improving family nutrition, performance recovery and healthspan longevity. We seek passionate communicators committed to bettering lives through access and understanding of proactive self-care solutions.”
“Our AI-powered sales engagement platform transforms cold outreach into warm conversions through automated workflows nurturing personalized multi-channel dialogues until deal decisions are reached. As a mature-startup pioneering an emerging category, our sales representatives prospect with purpose promoting ethical technology elevating human creativity vs replacing workers. If selling with conviction energizes you, let’s connect!”
These summaries inspire applicants through showcasing meaningful missions and innovations sales teams get to propel daily.
In summary, well crafted sales representative job descriptions specify qualification must-haves, productivity expectations, specialized product expertise and motivational cultures sought to compel responses from perfectly aligned candidates. Optimized postings ensure hiring efficiency and role tenures supporting organizational revenue growth goals.