Recruiting new affiliates is essential for growing an affiliate program. But making that initial outreach stick takes personalized, compelling messaging.
Having excellent affiliate outreach email templates in place enables you to engage prospects confidently and efficiently. This guide will cover tips for crafting affiliate recruitment emails along with examples you can model.
Benefits of Affiliate Outreach Emails
Well-designed affiliate outreach emails provide numerous advantages:
- Widen reach - Exposure to new audiences and traffic sources.
- Drive conversions - Partners who actively promote and refer sales.
- Deliver value - Incentives and assets to help affiliates succeed.
- Save time - Templatized emails scale personalized outreach.
- Increase activations - Clear direction facilitates quicker promotions.
- Set expectations - Establish relationships and responsibilities upfront.
- Improve ROI - Continuously optimize to recruit better-converting affiliates.
Tips for Writing Affiliate Recruitment Emails
When creating your affiliate recruitment email templates, keep these tips in mind:
- Personalize the message with their name, interests, company, location, etc.
- Convey value they would gain from joining the program.
- Keep it simple - get to the point concisely and directly.
- Use a warm yet professional tone - avoid overly salesy language.
- Share links to program overview and sign-up pages.
- Mention incentives like sign-up bonuses, tiered commissions, etc.
- Follow up promptly if you don’t hear back after initial reach out.
- Continuously test and optimize email copy, offers, timing, etc.
Affiliate Recruitment Email Templates & Examples
Here are some outreach email template examples and formulas you can model:
Cold Outreach
Introduce your program to prospects who have never engaged:
- Personalized subject line and greeting
- Quickly explain who you are and your affiliation
- Note you came across their {site/blog/channel}
- Summarize your affiliate program opportunity
- Include links to learn more and join
- Express you’d love to partner together
- Short closing thanking them for consideration
Website / Blog Outreach
Tailor messaging for site owners and bloggers:
- Compliment their website, content quality, readership, etc.
- Emphasize how joining can help them monetize their platform
- Recap commission rates and program perks
- Pitch becoming an affiliate as a “no-brainer” way to earn
- Address how your products align with their niche and audience
- Close by reiterating the income potential
Influencer Outreach
Adapt messaging for social media influencers:
- Flatter their strong influence and engaged following
- Explain how your affiliate program equips them to monetize their audience
- Mention they’d receive exclusive offers and promo codes to share
- Drive FOMO with limited time sign-up bonuses or higher tier commissions
- Paint a picture of passive income without much extra effort
- Close by conveying your excitement at the prospect of partnering
Ambassador / Loyalist Recruitment
Incentivize customers to become brand advocates:
- Thank them for being a loyal customer
- Ask for honest feedback on their experience with your product
- Share affiliate opportunity to earn by sharing their experience
- Mention extra incentives for valuable brand fans like them
- Flatter them as ideal partners given their satisfaction
- Close by highlighting the income potential for minimal effort required
Competitor Affiliate Poaching
Draw strong partners away from competitor programs:
- Compliment their Affiliate skills and high-converting approach
- Casually mention you noticed they’re promoting a competitor
- Tee up better commissions, incentives, and support you offer
- Share success stories of affiliates who switched programs
- Remind them the relationship is performance-based
- Close reiterating your program’s superior ROI
How to Use Just Think AI for Affiliate Outreach
Just Think AI makes creating stellar affiliate recruitment emails easy. Here are the key ways it can assist:
- Access done-for-you affiliate outreach email templates to customize.
- Easily personalize at scale by having the AI fill in prospect details.
- Get AI-generated ideas and recommendations for offers and incentives.
- Improve existing outreach emails by having Just Think AI rewrite and enhance them.
- Ensure consistent messaging as your team and campaigns scale.
- Significantly reduce time spent drafting cold emails from scratch.
- Increase high-quality touchpoints through templatized outreach.
- Continuously iterate and optimize emails over time based on performance data.
Just Think AI Prompts for Affiliate Outreach
Here are some sample prompts for creating winning affiliate recruitment emails with Just Think AI:
- "Write a cold outreach email to introduce my affiliate program to a fitness blog owner."
- "Craft an affiliate recruitment email tailored for a fashion influencer with a large Instagram following."
- "Generate an email to recruit existing customers as brand advocate affiliates by highlighting incentives."
- "Create an affiliate poaching email template aimed at partners promoting a competing SaaS product."
- "Improve the copy and personalization of this existing affiliate outreach email to increase response rates."
- "Design a followup email to re-engage prospects who haven't responded to initial affiliate recruitment outreach."
The key is providing relevant details so Just Think AI can optimize messaging for each specific prospect and campaign.
FAQs
What information should be included in affiliate outreach emails?
Brief program overview, commission rates, incentives for signing up, reasons the program aligns with their platform, highlights of support/resources, and links to learn more and join.
What follow up cadence is ideal if affiliates don't respond?
One follow up 3-5 days after initial outreach, then another 1-2 weeks after if still no response. Avoid bombarding uninterested prospects with excessive follow ups.
How can you optimize affiliate recruitment emails over time?
A/B test different subject lines, copy, incentive offers, timing, and lists. Analyze response rates, join rates, and performance of affiliates acquired from each campaign.
What tools help scale and enhance affiliate outreach?
Email templates, automation based on workflows and behaviors, CRM to track relationships, analytics to identify high-converting tactics and lists.
What metrics indicate effective affiliate recruitment emails?
Open rate, response rate, affiliate sign-up rate, quality score of affiliates acquired, activations driven, and overall program ROI.
Compelling, strategic affiliate outreach is crucial for recruiting strong partners and maximizing promotions. With the right templates, you can engage prospects at scale while personalizing messaging. Just Think AI makes optimizing recruitment emails fast and efficient. Focus on value, incentives, and showcasing results.
