Email marketing is a crucial channel for ecommerce businesses to drive sales, traffic, and customer engagement. But consistently creating stellar email campaigns from scratch is challenging. This is where having go-to email templates comes in handy.
With pre-made templates for common ecommerce scenarios, you can easily customize and send targeted, effective emails to your list. This guide will cover tips for writing ecommerce emails as well as examples you can model for campaigns like welcome series, promotions, cart abandonment, and more.
Benefits of Using Email Templates
Here are some of the key advantages of using email templates for your ecommerce marketing:
- Save time - Templates allow you to quickly put together emails instead of starting from zero each time.
- Improve consistency - Maintain consistent branding, messaging, style across all your email campaigns.
- Enhance strategy - Take a more intentional approach to email instead of just sending one-off blasts.
- Increase engagement - Well-designed templates paired with personalization keep subscribers engaged.
- Test and refine - Use the same template but tweak content to identify improvements.
- Scale campaigns - Easily replicate campaigns without needing to rewrite each time.
Tips for Writing Ecommerce Emails
When creating templates for your ecommerce emails, keep these best practices in mind:
- Offer value - Provide exclusive deals, discounts, content in exchange for their attention.
- Personalize - Use merge tags, transactional data to tailor emails to the recipient.
- Call-to-actions - Include clear CTAs that state what action you want them to take.
- Mobile optimization - Ensure emails look great and are easy to engage on mobile screens.
- Quality over quantity - Focus on sending less but higher quality, targeted emails.
- Subject line testing - Try different subject lines to identify what drives more opens.
- Actionable analytics - Review email and customer data to refine campaigns over time.
Ecommerce Email Templates & Examples
Here are some versatile ecommerce email template examples you can model for your business:
Welcome Series
Welcome new subscribers by providing value, building loyalty, and developing your brand:
- Email #1: Welcome Message
- Welcome subscribers and introduce your brand, products, values
- Provide discount code or free shipping offer
- Email #2: Best Sellers
- Showcase some of your most popular and best-selling items
- Include reviews, product images, shop now CTAs
- Email #3: Style Guide
- Display your products styled different ways or used in context
- Links to shop featured products and outfits
New Arrival Announcement
Let customers know when you've added new items to your inventory:
- Preview several of the most exciting new arrivals
- Use eye-catching product imagery
- Include brief descriptions, pricing, shop now buttons
- Limited-time discounts to incentivize immediate orders
Back In Stock Notification
If a sold out product customers wanted is available again, notify them:
- Name the product that is back in stock
- Remind them they showed interest previously
- Urgency message like “limited quantities available”
- Shop now button with link right to product page
Cart Abandonment
Draw customers back who left items in their cart without completing checkout:
- List the items left in their cart
- Provide incentive like discount code or free gift
- Scarcity message like “limited time offer”
- Clear call to checkout and complete purchase
Order Confirmation & Shipping
Keep customers informed on order status:
- Confirmation of order details like items, total, shipping address
- Estimated shipping and delivery timelines
- Tracking information once order ships
- Links to view/edit order or contact support
Review Request
Ask for feedback and reviews from happy customers:
- Thank customer for their order
- Request an honest product review
- Link to leave review on product page or third party site
- Note reviews help other customers make decisions
Win-Back Inactive Customers
Re-engage customers who haven’t purchased in a while:
- Address them directly like “We’ve missed you!”
- Provide incentive to shop again like discount code
- Preview new arrivals and inventory they might like
- Call to browse the website and make a purchase
Holiday/Seasonal Promotion
Create emails with special offers tied to holidays and events:
- Themed templates for events like Christmas, Halloween, etc.
- Showcase products tailored to the season/holiday
- Offer free shipping, percentage discounts, gift with purchase
- Festive imagery, colors, wording related to the holiday
Post-Purchase Survey
Ask for feedback on their order and shopping experience:
- Ask rating questions to gauge satisfaction
- Open-ended feedback on what they liked and how you can improve
- Note feedback helps you serve them better in future
- Offer incentive like discount code as thanks for participating
How to Use Just Think AI for Ecommerce Emails
Just Think AI is an AI platform that makes it easy to ideate, write, and optimize ecommerce email campaigns. Here are some of the key ways it can help:
- Email templates - The AI can generate customized email templates for ecommerce businesses.
- Subject line ideas - Get AI-generated subject line and preheader ideas that drive open rates.
- Email copy assistance - Just Think AI can craft the body copy for emails based on your prompts.
- Personalization - Have the AI infuse personalized details into emails for each subscriber.
- Promotions and offers - Get AI assistance crafting promotions, discounts, and incentives.
- Improve existing emails - Copy/paste underperforming emails for the AI to optimize and refine them.
- Email sequences - Plan and outline entire sequences of triggered/automated emails.
Just Think AI Prompts for Ecommerce Emails
Here are some example prompts you can give Just Think AI to assist with crafting high-converting ecommerce emails:
- "Generate ecommerce email subject line and pre header ideas for a new arrival announcement showcasing {list of new products}."
- "Write the body copy for an abandoned cart recovery email sequence for an online {type of store}. Include personalized details, incentives to complete purchase, and clear CTAs."
- "Create a back-in-stock email template notifying customers that {out of stock product} is available again. Include reminder they showed interest previously."
- "Write a post-purchase survey email template with rating questions and open-ended feedback fields to gauge customer satisfaction."
- "Design a 3-email welcome series for subscribers of {name of ecommerce brand}. Offer discounts, showcase bestsellers, provide style guide."
- "Improve the subject line, body copy, and CTAs for this underperforming holiday sale email sequence I will paste in."
FAQs
What is the best time to send ecommerce emails?
For promotional emails, late morning or early afternoon on Tuesdays, Wednesdays, and Thursdays tend to see higher open and click rates. Send transactional emails like order confirmations instantly to share time-sensitive info. Avoid weekends and Monday mornings when inbox volume is higher.
How often should ecommerce companies email customers?
1-3 emails per week aimed at driving purchases balanced with useful content is ideal. Send promotional emails no more than once per day, allowing time in between for customers to digest each message. Avoid oversaturating customers with daily emails.
What type of ecommerce content performs best in emails?
Product imagery, GIFs of products in use, short videos, reviews and social proof, and blog content focused on your products and industry tend to engage subscribers. Include links to product pages, add items to cart, special offers always.
How can you personalize ecommerce emails?
Segment customers by behavior like repeat purchasers vs new. Use data like purchase history, browsing history, and interests to tailor email content and offers to different groups. Personalize subject lines and copy with first name, cart contents, past purchases.
What metrics are most important for ecommerce emails?
Open rate, CTR, conversion rate, revenue per email, and list growth over time are key indicators of email success. Dig into subscriber behavior like repeat purchase rate, churn rate, and demographic data as well.
Well-designed email templates will take your ecommerce marketing to the next level. Focus on providing value through promotions, product information, and engaging content tailored to different customer segments. Tools like Just Think AI make it simple to craft high-converting emails at scale. With a thoughtful email strategy, you can boost sales, loyalty, and retention.
