Sending welcome emails is a simple yet highly effective ecommerce strategy to engage new subscribers and customers. A well-crafted welcome email makes people feel valued while encouraging them to explore your brand.
This guide will provide proven ecommerce welcome email templates and writing tips to turn new contacts into loyal, high-value customers.
A welcome email is an automated message sent to new email subscribers or customers immediately after they sign up or make a purchase. It aims to:
Welcome emails represent one of the easiest ways to make new contacts feel appreciated and get your relationship off to a great start.
The best welcome emails include these key elements:
Address customers by first name and offer a warm greeting like “Welcome!”
Thank new subscribers or buyers for signing up, joining, or making a purchase.
Briefly introduce yourself, your company, and what you do. Provide helpful context.
Explain key benefits and value customers will gain from your products or content.
Give clear direction on what customers should do next, or highlight special discounts.
Share email and contact details for ongoing support. Invite questions.
Here are effective ecommerce welcome email template examples to model:
Subject: Welcome to [Company]!
Hi [First Name],
Thank you for subscribing to our newsletter! We're so glad you joined the [Company] family.
At [Company], we create [type of products] designed to help people [key benefit]. Our mission is to [core purpose]. We'll send you helpful tips, new product announcements, special offers, and inspiration every week to [promise].
To help you get started, here are a few links we recommend checking out:
Please reply to this email if you have any questions! I'm always happy to help new subscribers however I can to make sure you get the most out of our content. We're thrilled to have you on board.
Best,
[Your Name]
Subject: Thanks for your first order from [Company]!
Hi [First Name],
Thank you so much for your first order from [Company]! We're excited to have you as a customer.
I wanted to personally check in and ensure you're completely satisfied with your purchase. Please reply back and let me know if there's anything else you need or you have any questions. Our support team is available 24/7 to help at [customer service email].
To say thanks for joining us, here's a [discount code] for [percentage off] on your next order. We appreciate your business!
We think you'll love how [key benefit of product] and enhances your life. Learn more about using your [product name] here:
[Helpful product usage link]
We hope this is just the first of many purchases with [Company]! Please come back anytime.
Gratefully,
[Your Name]
Looking to maximize results from your welcome emails? Consider using Just Think AI to generate highly optimized, personalized welcome messages at scale.
Just input your ideal customer profiles, common pain points, products/services, special offers and more. The AI will dynamically generate tailored welcome emails for every new contact that resonate with their needs.
Here are sample prompts for AI welcome emails:
The AI creates personalized welcomes ready to send winning over new customers every time.
Follow these tips when crafting your ecommerce welcome emails:
1. Segment Your Lists
Send tailored messages to website subscribers vs. product buyers. New contacts want different value propositions and offers.
**2. Personalize Extensively **
Use first names, account details, purchase history, and other data to hyper-personalize wherever possible.
3. Offer Quick Value
Share an exclusive discount, sneak peek, or special gift right away so new contacts get immediate value.
4. Give Clear Next Steps
Tell subscribers to check their inboxes, read a key content piece, or repurchase. Guide customers.
5. Drive Traffic to Your Website
Link to blog content, product pages, or special landing pages to further engage contacts.
6. Limit Promotional Content
Focus on being helpful and building relationships first. Avoid hard sells.
7. Follow Up
Send a sequence of 3-5 emails over several weeks to nurture new contacts.
Here are excerpts from real-world ecommerce welcome emails that engage subscribers:
Thanks for subscribing! We'll send you product news, promos, style tips & more. Use code WELCOME15 to get 15% off your 1st order. Shop now & get comfy!
We're so happy you've joined the Blue Apron family, Jessica! Look out for weekly recipes featuring fresh, seasonal ingredients delivered to your door.
Welcome, Sam! Thanks for joining. We can't wait to help you and your family save money and time. Peruse our current deals for your first order!
These emails use personalization, appreciate new contacts, incentivize purchases, and direct readers to convert - all best practices for subscriber and customer onboarding.
Implement these additional tips to improve your ecommerce welcome email results:
Automated welcome emails allow you to engage valuable new subscribers and buyers at scale while freeing up your manual outreach time. Optimize these messages to turn new contacts into lifelong, high-value customers with templates proven to work.
When should you send welcome emails?Send immediately - within minutes or hours. Capitalize on the excitement of the sign-up or purchase.
What should you include in a welcome email?A warm greeting, value statement, exclusive offer, next steps, and contact information are key components.
How do you get people to open welcome emails?Compelling subject lines with words like "Welcome," "Here's Your First..." or "Thank You" typically perform well.
What types of links should you include?Link to special landing pages, product pages, discounts, account pages, content hubs, help centers, or other relevant on-site destinations.
Should welcome emails come from a person or company?Either can convert well. Use the sender that best matches your brand voice and subscriber preferences. Test both.
Welcome emails are the first touchpoint to forge lasting relationships. Put in the effort upfront to craft ecommerce welcome messages that engage users and foster loyalty.