Podcast Guest Pitch Templates: How To Write & Examples

Getting booked as a guest on popular podcasts is a highly effective way to build authority and exposure for your business. But crafting pitches that catch the podcast host’s attention takes strategy. Your podcast guest pitch is often the first impression hosts have of you, so it’s vital to make it compelling.

This guide will provide templates and tips to help you create podcast pitches that get more bookings and opportunities.

What is a Podcast Guest Pitch?

A podcast guest pitch is an email you send to podcast hosts proposing yourself as an expert guest for their show. It highlights your credentials, niche topics you can discuss, and the unique value you will provide their audience.

Your pitch must quickly convey why you are an ideal guest worth interviewing versus the many requests hosts receive. Keep pitches focused, personalized, and intriguing to stand out.

Elements of an Effective Podcast Guest Pitch

Strong podcast pitches include:

Personalized Introduction

Address the host directly and briefly say why you admire their show.

Credentials Summary

Highlight your background, skills, achievements, and credentials related to their topics.

Hook and Niche Topic

State a compelling episode hook, discussion topic, or expertise area you could uniquely contribute.

Guest Value and Takeaways

Explain key insights, lessons, or talking points you can provide listeners and the host.

Interview Preparedness

Note any previous podcast or media experience demonstrating you understand hosting.

Call to Action

Request to discuss details and propose mutual interview date/time options.

Podcast Guest Pitch Templates

Here are podcast guest pitch template examples you can model:

Standard Podcast Guest Pitch Template

Subject Line: [Your Name] - Guest Pitch for [Podcast Name]

Hello [Host Name],

I’m a long-time listener and fan of the [Podcast Name] podcast. The insightful [nice compliment of show] has helped me [share specific value gained]. I would be honored to contribute my knowledge and experience to your audience.

About Me: [1-2 sentences on your credentials]

I specialize in [area of expertise] and have over [X years] experience helping [who you serve]. [Share a quick achievement or highlight].

I believe I could provide tremendous value to your listeners by discussing: [share compelling niche topic, hook idea, or episode theme]. Specific talking points and lessons I can cover include:

• [Key talking point/lesson]
• [Key talking point/lesson]
• [Key talking point/lesson]

I’m experienced doing interviews and public speaking. [Optional media mention]. I would handle our conversation smoothly and deliver the insights your audience seeks.

Please let me know if you are interested in scheduling a quick call to discuss further. I have availability on [days and times that work]. Thank you for considering me as a potential guest—I hope we can work together!

Best,

[Your Name]

[Website/Contact Info]

AI-Optimized Podcast Guest Pitch

Want to take your podcast guest pitching to the next level? Consider using an AI writing assistant like Just Think AI to optimize your pitches.

With Just Think AI, simply describe your expertise, ideal podcast targets, credentials, and goals. The AI will generate a personalized and compelling pitch tailored to each host.

Here are some prompt examples to get AI-optimized podcast pitches:

• Please write me a podcast guest pitch email to [host name] at [podcast name]. Make it persuasive and personalized to pique their interest in booking me.
• I specialize in [niche area] and have [credentials] and [years of experience]. Write a unique value proposition highlighting my expertise.
• Make the pitch compelling by focusing on how I can provide value to the host and listeners based on these key talking points: [list 3-5 things you can discuss]
• Close the pitch with a call to action to schedule a call and discuss interview details. Emphasize how prepared and easy I am to interview.

The AI will then generate a podcast pitch incorporating your prompts and details into an effective template. Utilize the AI to quickly create tailored pitches for all your targets.

Informational Podcast Guest Pitch

Subject: Guest Suggestion - [Podcast Topic]

Hi there,

I wanted to reach out because I have a topic suggestion that I think your listeners would find very interesting.

I work in [your industry/niche] and have noticed a lack of discussion around [compelling topic and gap in coverage]. I would love to come on your show and share an insider’s perspective on:

• [Key talking point]
• [Key talking point]
• [Key talking point]

My background includes [summarize experience and credentials in one line]. I often coach clients on this issue and can provide unique insights compared to other guests.

Please let me know if this sparks any ideas for an episode! I’m happy to hop on a call and brainstorm more. Your show provides so much value—I would be thrilled to contribute. Looking forward to hopefully working together soon!

Best,

[Your name]

How to Write an Effective Podcast Guest Pitch

Follow these tips when crafting your podcast pitch emails:

1. Personalize Extensively

• Research the host and show. Include specific details on why you like their podcast and how it has helped you.

2. Summarize Succinctly

• Condense your background into 1-2 sentences focused on your most relevant credentials. Avoid listing your whole bio.

3. Propose Intriguing Topics

• Think like the host about topics their audience wants. Pitch niche, novel ideas tailored to the show.

4. Emphasize Guest Value

• Explain exactly what unique insights, advice, and key takeaways you will provide listeners. Get specific.

5. Show Interview Readiness

• Quickly note any prior podcast or media experience. Highlight you understand hosting best practices.

6. Close with Next Steps

• Politely request a call to further discuss a potential episode. Offer availability that fits their schedule.

7. Perfect Length and Tone

• Keep pitches concise at 3-5 paragraphs. Use a professional but friendly tone.

8. Proofread Thoroughly

• Check for any errors that undermine credibility. Send test pitches to colleagues for feedback.

Effective Podcast Guest Pitch Examples

Here are excerpts from real-world podcast pitches that got bookings:

Marketing Podcast Pitch

“I love the Marketing Mavericks Podcast! Your recent episode with Neil Patel gave me some great growth tips I’ve implemented for my biz. As a digital marketing strategist with over 7 years experience helping ecommerce companies scale, I would bring a valuable insider perspective to your audience on things like:

• Leveraging social media and influencers for organic reach
• Optimizing funnels and campaigns that convert
• Building raving fan audiences that buy

I‘ve been on other leading marketing shows like Duct Tape Marketing and Social Media Examiner...[pitch continues]”

This pitch opens with credible flattery and quickly summarizes niche experience before proposing topics. Mentioning related podcast appearances builds authority.

Health Podcast Pitch

"As a fitness coach who has helped hundreds of busy moms get in shape through my online programs, I know your audience would love to hear insights on:

• Quick workout "hacks" for when you have no time
• Meal prep tips for healthy eating on a tight schedule
• How to stay motivated when you're exhausted

With 12 years experience in the health space and contributions to Women's Health, I can offer science-backed yet totally practical advice to your listeners. Please let me know if you think I'd make a valuable guest for your show! [Pitch continues]"

Smartly framing topics around helping the target listener persona (“busy moms”) makes this pitch compelling and appropriate for the show.

Tips for Writing Successful Podcast Pitches

Here are additional strategies for creating podcast pitches that convert:

• Find niche shows - Guesting on smaller niche shows can be easier to land and more aligned to your expertise. Build up your experience before bigger names.
• Highlight uniqueness - What makes you different than other potential guests and experts? Convey your one-of-a-kind perspective and why you stand out.
• Adapt for the show - Research previous guests and topics. Tailor your pitch to the hosts' interests and interview style.
• Provide variety - Give the host different hook options and talking points to pick from. Offer flexibility.
• Follow up politely - If you don't hear back in 1-2 weeks, send a polite follow up checking on the status. But don't harass hosts.
• Pitch consistently - Successful guesting takes persistence. Set reminders to pitch new and relevant show ideas monthly. The more you pitch, the more bookings you'll secure.

Podcast Pitch FAQs

How do you start a podcast pitch?

Open with a personalized greeting and 1-2 sentences showing your familiarity with their show. Quickly establish credibility.

How long should podcast pitches be?

Keep podcast pitches concise at 3-5 short paragraphs or around 100-250 words max. Avoid large blocks of text.

What makes a good podcast pitch title?

Use a clear, descriptive title like "Podcast Guest Pitch: [Your Name], [Your Niche Expertise]". Format it like a professional email subject line.

How should you end a podcast pitch?

Close by requesting a quick call to discuss details and proposing some availability that works for you. Express enthusiasm to contribute.

What podcast pitch strategies work best?

Personalization, conciseness, niche expertise, unique angles, value conveying, and persistence drive success. Follow up politely if hosts don't respond.

Securing podcast interviews is a numbers game. Craft customized pitches that intrigue hosts and consistently pitch shows that align to your goals. With compelling outreach, you can build visibility and influence through podcast guesting.