Press Release For An Event Templates: How To Write & Examples

Creating an engaging press release is crucial for driving buzz and attendance for your upcoming event. But coming up with a compelling narrative from scratch can be challenging.

That’s where press release templates come in handy. This guide will cover tips for crafting effective press releases along with examples tailored specifically for promoting events that you can model.

Benefits of Using Press Release Templates

Here are some of the key advantages of using templates for your event press releases:

• Save time – Templates provide pre-written text you can easily customize for your event.
• Speed execution – No need to draft all copy from scratch each time.
• Optimize messaging – Proven template narratives increase engagement.
• Ensure consistency – Maintain consistent voice, tone, and formatting.
• Facilitate revisions – Easily tweak and refine over multiple iterations.
• Guide writing – Templates act as a blueprint if crafting fully custom as well.
• Reduce mistakes – Pre-written text limits errors that hurt credibility.

Tips for Writing Powerful Event Press Releases

When drafting your event press release templates, keep these tips in mind:

• Summarize key event details - date, location, organizers, highlights.
• Convey importance - statistics, impact on community, industries affected.
• Highlight notable speakers/performers - their experience and areas of expertise.
• Describe attendee target audiences - roles, industries, specialized interests.
• Outline key takeaways and topics covered - educational content, entertainment, experiences.
• Share event history and traditions if it’s a recurring occasion.
• Use quotes - commentary from organizers, special guests to add color.
• Include multimedia - photos, videos, logos help tell the story.

Press Release Templates & Examples

Below are sample press release template narratives you can model for promoting your next event:

New Event Announcement Template

FOR IMMEDIATE RELEASE

HEADLINE: Groundbreaking [Event Name] Event Coming to [City] on [Date]

SUBHEAD: [2-3 sentence event overview]

[CITY, Date] – [Event organizer name(s)] has announced the launch of an exciting new event coming soon to [city]. [Event name] will take place on [full date] at [specific location/venue].

[2-3 sentences describing the event’s purpose and highlights. Include estimated number of attendees expected.]

Notable [speakers, performers, or other special guests] set to participate include:

• [Name, description of participation/role]
• [Name, description of participation/role]
• [Name, description of participation/role]

[Event name] will deliver an impactful [learning/entertainment] experience focused on [key topics, themes, purposes] for [target attendee profiles and industries]. Attendees can expect [detailed overview of programming, activities, takeaways].

[Quote from organizer(s) on their vision for the event and attendees’ expected experiences and takeaways.]

[Boilerplate paragraph about event organizer(s) and their mission/background in the space.]

For more details and registration information, visit [event website URL].

Established Event Announcement Template

FOR IMMEDIATE RELEASE

HEADLINE: [Annual Event Name] Returns to [City] For [Number] Year on [Date]

SUBHEAD: [2-3 sentence event overview mentioning tradition and history]

[CITY, Date] – [Event name], the premier [industry or niche] event, will return to [city] on [full date] for its [number] year. [2-3 sentences giving overview of key programming, trends being focused on this iteration, estimated attendance, etc.]

Since its launch in [year], [event name] has continued to be the leading event for [key target industries and event purpose]. It has established itself as a beloved tradition, providing [quantify value delivered to attendees over the years].

This year’s [event name] will have over [number of expected sessions, workshops, activities]. Notable speakers include:

• [Name, description of their participation]
• [Name, description of their participation]
• [Name, description of their participation]

Whether a seasoned veteran or a newbie, [event name] offers tremendous [educational, networking, professional development, entertainment] value for [describe target attendees and their interests].

“We’re thrilled to continue [event name]’s legacy as a catalyst for [describe the event's impact over the years],” said [quote from organizer(s) on the value attendees can expect by participating in this anniversary year].

Registration for the milestone [number anniversary] [event name] is now open at [website URL].

[Boilerplate on organizers and their background]

Hybrid Event Announcement Template

FOR IMMEDIATE RELEASE

HEADLINE: [Event Name] Goes Hybrid - Offering Both In-Person and Virtual Participation

SUBHEAD: New format provides options and expanded access to attendees

[CITY, Date] – The organizers of [annual event name] have announced a new hybrid format offering both in-person and live-streaming virtual access to the [number] annual conference taking place [full date and location].

The hybrid approach aims to provide flexible options for [industry] professionals looking to take part in the premier [niche] event of the year from wherever is most convenient. The conference historically draws over [number] attendees.

As always, [event name] will feature [number] educational sessions, hands-on workshops, and keynotes from top thought leaders including:

• [Name, description of their participation]
• [Name, description of their participation]
• [Name, description of their participation]

“We’re embracing this new hybrid model in order to remove geographic barriers and expand access to the incredible [learning, development, networking] opportunities [event name] provides,” said [quote from organizer(s) on enthusiasm for format change.]

In-person and virtual registration options for the [event name] conference are now open at [website URL].

[Boilerplate on the organizers and their backgrounds]

How to Use Just Think AI for Event Press Releases

Just Think AI makes creating stellar event press releases easy. Here are some of the key ways it can help:

• Access a library of done-for-you press release templates for events that you can customize.
• Provide Just Think AI with your event details and have it generate a tailored release.
• Create newsworthy narratives optimized for driving media coverage and public interest.
• Ensure your press release hits all the key points needed to effectively tell your event’s story.
• Audit existing event press releases and have the AI optimize and enhance them.
• Easily collaborate on press releases by exporting to share with stakeholders.
• Save time spent wordsmithing press releases from scratch.
• Review and refine AI-generated press releases prior to distribution.

Just Think AI Prompts for Event Press Releases

Here are some sample prompts for using Just Think AI to create compelling event press releases:

• "Write an press release announcing the debut of my new {type of event} called {name} happening on {date} in {city}."
• "Create a press release for my annual {event name} highlighting the {number} year milestone and history of the tradition."
• "Generate a press release for my {event name} announcing the transition to a hybrid in-person and virtual event format."
• "Craft a newsworthy press release for my upcoming {event type} focused on driving media interest and event registration."
• "Write an engaging press release promoting my upcoming {event name} focused on attracting {target demographic} attendees."
• "Review this existing event press release draft and improve the copy, quotes, multimedia elements, and overall impact."

The key is to provide relevant details about your event so Just Think AI can optimize the narrative specifically for your needs.

FAQs

Where should you distribute press releases?

Leading press release distribution wires like PR Newswire and PRWeb ensure wide syndication. Also share directly with relevant media contacts and influencers.

What is the optimal length for press releases?

500-700 words is ideal. The key points should be summarized concisely up front, with more details and quotes following after. Avoid exceeding one printed page.

How far in advance should you distribute an event press release?

2-4 weeks prior for smaller events to build buzz leading up. Larger events may warrant releasing incremental press releases starting 6-12 weeks out.

Should press releases read like a news story or an ad?

Like a factual news story. The tone should be objective and informative rather than salesy or promotional language.

What metrics indicate an effective event press release?

Website traffic, registrations, social shares/discussion, media coverage generated, and general event buzz and awareness growth.

Compelling press releases are vital for driving awareness and sign-ups for events. Tailored templates help make announcing any event easy and effective. Just Think AI empowers you to efficiently generate press releases optimized to tell your event’s unique story.