Email remains one of the highest converting channels for sales outreach. However, simply sending bulk promotional messaging fails to cut through noise and connect with buyers.
Using well crafted email templates designed specifically for sales prospects can massively boost engagement, pipeline growth, and closed deals.
In this comprehensive guide, we’ll explore everything you need to know about optimizing sales emails, including:
Benefits of Sales Email Templates
How to Write Compelling Sales Emails
Email Templates By Sales Stage
Examples of Top Sales Emails
Tools to Help Scale Sales Emails
Let’s dive in to learn how to craft emails that customers actually want to open, read, and respond to.
Instead of sending one-off generic sales missives, leveraging pre-built reusable templates provides many advantages including:
Well-structured templates eliminate the need to write personalized emails from scratch every time. This results in huge time savings.
Templates enable easy swapping of prospect names, companies etc. to retain personalization at scale.
Optimized templates leverage best practices for calls-to-action, readability, length etc. driving higher engagement.
Standard templates align senders on positioning, offers and messaging for improved consistency.
The ability to reuse templates makes testing subject lines, content etc. much faster and easier.
Onboarding new sales reps with approved templates accelerates effective selling readiness.
The compounding productivity and performance benefits make building a sales email template library extremely worthwhile. Now let’s cover writing compelling emails.
While having templates saves time, the content still requires optimization for prospects. Here are tips for writing high-converting sales emails:
Subject line framing can improve open rates significantly. Proven frameworks include:
Subject lines are key real estate to make recipients care enough to open.
Avoid spammy generic messages. Research prospects to reference specifics like name, company, role challenges etc. to show familiarity.
Messages tailored uniquely perform better. Even minimal personalization helps.
Don’t immediately sell features. Explain how you specifically help customers in their language tied to goals vs generic product pitches.
Describe the end value first before capabilities that enable it.
Back up claims with specific examples of helping other customers. Namedropping recognizable logos as references builds credibility.
Proof is more compelling than promises when establishing trust.
Providing time limited offers, evaporating discounts or low inventory warnings compel faster action.
Fear of loss is very motivating.
Clearly tell readers any desired call-to-action, campaign code or link to click for more information within emails.
Removing friction and decision making increases conversions.
These best practices help sales emails drive engagement and pipeline growth. Now let’s explore templates tailored to each selling stage.
Sales emails serve different purposes across the buyer journey. Here are email examples optimized specifically for each tier:
Use these templates when prospecting completely new, unengaged leads:
Subject Lines
Template
Hi [First Name],
Hope you are having a great start to your week!
Wanted to quickly introduce myself and [Tool Company]. We help finance teams like yours at [Company] automatically consolidate Excel reports from multiple systems into interactive cloud dashboards.
This typically saves analysts 6+ hours per week of manual wrangling, prevents errors, and surfaces insights faster.
I noticed [Company] uses Excel actively in several presentations on your site, so curious if reporting automation is something that could add value. Want to quickly discuss to see if any fit?
Either way, really enjoyed learning more about [Company]! Looks like a great culture.
Best,[Your name]
The casual tone coupled with benefit positioning provides a soft sales touch to open conversations.
For prospects that previously replied or expressed interest, leverage:
Subject Lines
Template
Hi [First Name],
I appreciated learning more about your analytics challenges on our last call. Automating stale manual Excel crunching definitely seemed like an urgent priority after recent acquisition moves.
As discussed, consolidating your business data into flexible [Tool] dashboards typically improves reporting productivity by 70%+ for teams like yours, saving hours of manual work while enabling much richer insights.
I’d be happy to provide access to a demo dashboard already configured for your industry to play around with firsthand for deeper evaluation. Let me know if that would be helpful.
Looking forward to hearing your thoughts!
Best,[Your name]
Review past points of connection to push the next step like access to demos.
For hot leads requesting proposals or demos, use to push towards closes:
Subject Lines
Hi [First name],
Further to our discussions on selecting an analytics platform for customer insights, attached please find the detailed [Tool] proposal for [Company].
Key aspects include:
Please review the specifics and share any feedback or questions. Also happy to discuss live if easier to align on next steps getting pilots rolling.
Looking forward to partnering together on the project!
Cheers,
[Your name]
Providing requested media and information preempts common objections to advance later stage opportunities.
Email sequence tailoring to each sales level boosts conversions. Now let’s explore full template examples across contexts.
It’s also very instructive to dissect real-world sales email examples from top performing sales teams.
Let’s analyze 5 excellent templates spanning cold outreach, nurturing sequences, referrals programs and more:
This initial email does an excellent job establishing relevance to compel responses:
Great example of communicating relevance through their situation paired with results. Now let's analyze an effective sales nurture sequence.
Multi-email nurtures develop trust and relevancy over time:
Expanding beyond a single sales email drives conversions over time by nurturing interest. Now let's explore an example specifically targeted to the bottom of funnel.
Tactical savings offers help retain existing customers:
Well structured savings promotions encourage renewals from existing customers about to churn. Now let's analyze an example aimed at referrals.
Referral programs incentivize sharing with networks:
Well structured referral programs expand reach exponentially via customer networks. Finally, let's analyze a sales email targeted to return inactive leads:
Reactivating old opps requires creative messaging:
Getting re-engagement often comes down to discounts and removing past objections.
Hopefully these real-world examples illustrate a variety of contexts where enhancing email conversations pays off.
Now let’s shift gears to explore tools that help scale customized sales emails.
Executing sales email outreach one message at a time severely limits reach. Thankfully many excellent sales platforms help overcome this.
Here are popular tools for scaling email campaigns:
The leading sales engagement platform offers powerful capabilities to:
This enables high volume personalized, templatized outreach driving exponential pipeline growth.
Another top sales tool, Salesloft also specializes in scaling high touch outreach with features including:
Together this also powers productive personalized outbound communication.
Mailshake positions itself as the CRM and email marketing hybrid - combining intuitive campaign creation capabilities with contact management tools:
The tight email and CRM unification simplifies sales outreach execution for small teams.
As shown above, many outstanding platforms help sales teams overcome manual one-off fielding - enabling consistent templatized and automated communication scaled across buyer journeys. This drives exponential pipeline growth.
In conclusion, taking the time to compile high converting email templates specifically tailored for sales provides a force multiplying effect on business growth. Combined with workflow automation tools, outcomes can accelerate significantly.
Just Think AI makes creating effective sales email templates easy. Here are tips:
With this information, Just Think AI can generate customized sales email templates tailored to your offering and buyers.
When requesting sales email templates from Just Think AI, provide:
These details allow Just Think AI to optimize sales email templates that align to your business, resonate with prospects, and drive more pipeline.
Let Just Think AI handle the busywork of crafting effective sales emails so you can focus on revenue generating activities!
