About This Tool

UTM parameters let you track campaign performance in Google Analytics. This free UTM builder creates clean, consistent tracking URLs for your marketing campaigns. Add source (where you're promoting), medium (email, social, ads), campaign (promo name), and optional term and content. Copy the tracked URL and share it anywhere. See exactly which campaigns drive traffic.

Common Uses

Track email newsletter click-through rates
Measure social media campaign performance
Compare ad performance across channels

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ToolsSEO & Marketing

UTM Link Builder

Build clean, consistent campaign URLs. Recent builds save automatically — only on this device.

Destination URL

Source *

Medium *

Campaign *

Content

Term (paid search)

Tagged URL

https://www.justthink.ai/?utm_source=linkedin&utm_medium=social&utm_campaign=q4-launch&utm_content=hero-cta

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Frequently Asked

What UTM parameters do I need?: Required: source (newsletter, twitter, facebook) and medium (email, social, cpc). Campaign is highly recommended.
What's the difference between term and content?: Term is for ad keywords (if A/B testing). Content is for variations of the same ad or link.
How long do UTM parameters stay tracked?: They're tracked in GA as long as the URL is shared. GA sessions expire after 30 minutes of inactivity.
Can I track offline campaigns (print, events)?: Yes. Generate a tracked link for offline content (QR codes, printed materials, event materials).