Affiliate Welcome Email Templates: How To Write & Examples

Turn interested contacts into loyal brand advocates by engaging your waitlist with exclusive updates, perks, and value until launch.
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Email is one of the most effective channels for engaging people who have signed up for a waitlist. Well-crafted waitlist emails nurture interest, provide value, and incentivize conversions once your product or service launches.

This guide will cover example waitlist email templates and writing strategies to boost excitement and conversion rates from your waitlist outreach.

What are Waitlist Emails?

Waitlist emails are messages sent to prospects who have joined a waiting list to be notified when a new product, service, or feature becomes available.

Waitlist emails aim to:

  • Build anticipation and excitement pre-launch.
  • Deliver value with exclusive content or offers.
  • Ensure waitlist members don’t forget about your upcoming release.
  • Incentivize waitlist members to convert at launch.

Proactively engaging your waitlist gives your launch a head start and higher conversion rates out the gate.

Elements of Highly Effective Waitlist Emails

The best waitlist emails incorporate:

Personalized Subject Lines

Segment your list and customize subject lines using merge fields like first names.

Relevant Content

Send subscribers value-added content like articles, demos, or freebies related to what they’re waiting for.

Benefit Reminders

Reiterate the core benefits and value the upcoming product or service will provide.

Launch Updates

Share development updates, new features, or launch progress to build hype.

Exclusive Deals

Offer discounted or early access pricing for waitlist members only to incentivize conversions.

Calls-to-Action

Encourage re-engagement with your brand like visiting your website, following social channels, or sharing with friends.

Waitlist Email Templates

Here are effective waitlist email template examples to inform your outreach.

Waitlist Update Email

Subject: Your [Product] Waitlist Update

Hi [First Name],

I wanted to send you an exclusive update on the status of [Product] since you’re on our VIP waitlist.

[Share a progress update like launch date estimate, development milestones achieved, new features added, etc.]

I know you’re looking forward to [main benefits] when [Product] is finally released, and we’re making great progress toward that goal every day.

Here are a few things coming soon with [Product] I think you’ll love:

[List 2-3 exciting features or benefits launching with the product.]

We truly appreciate your patience and excitement for [Product]! I’ll be back in touch when we have more updates to share. In the meantime, feel free to check out our blog for related tips and insights:

[Insert link to relevant blog content]

Thanks again for joining our waitlist VIP access. We can’t wait for you to experience [Product] soon!

[Sign off]

Pre-Launch Content Email

Subject: Exclusive Content for [Product] Waitlist Members

Hi [First Name],

Because you’re on the waitlist for [Product], I wanted to share some exclusive content to help you make the most of it once launched:

[Link to gated content like ebook, tip sheet, video course, etc. related to the product launch]

This [content type] covers everything from [summary of what content includes] to help you hit the ground running with [Product] as soon as it’s live.

Just enter the access code WAITLIST to unlock this free resource for waitlist members only. We know your time is valuable, and we want to thank you for your patience as we put the finishing touches on [Product].

Let me know if you have any other questions in the meantime! We appreciate you.

[Sign off]

Last Chance Waitlist Email

Subject: Last Chance for [Benefit] from [Product]!

Hi [First Name],

We wanted to send one final reminder that spots are filling up fast for early access to [Product] at our special discounted waitlist price of [price]!

As a valued waitlist member, you still have priority access to lock in:

[Summarize key benefits or early pricing]

But this limited-time waitlist offer ends soon. [Product] will be launching fully next [date], so claim your spot today before it’s too late!

[Insert CTA button to convert]

Thanks again for your excitement and patience as we prepare to unveil [Product]. We can’t wait for you to experience the [key benefit] for yourself.

Let me know if you have any other questions in the meantime!

[Sign off]

AI-Generated Waitlist Emails

Want to save even more time creating optimized emails to engage your waitlist? Consider using Just Think AI to automatically generate unique outreach messages.

Just input your product details, waitlist benefits and offers, and customer personas. The AI will instantly create personalized waitlist update emails, content emails, special deals, and more tailored to each contact!

Here are examples of AI email copy prompts:

  • Write a waitlist update email for a subscriber named [name] who signed up for my [product type] waitlist. Provide an update on launch timing and highlight the most exciting features coming.
  • Now write a pre-launch content email to a waitlist member [name] offering an exclusive [content type] all about how to use [product] most effectively.
  • Generate a last chance email promoting early access pricing to a loyal waitlist member [name] before my [product] fully launches. Emphasize scarcity and discounts.

With Just Think AI, you can engage every waitlist member personally and effectively at scale.

How to Write Excellent Waitlist Emails

Use these tips to create high-converting waitlist emails:

1. Segment Your List

Separate newcomers from long-waiters. Tailor appropriate messages and offers.

2. Personalize Content

Use merge fields, individual data, and dynamic text to make emails feel 1:1.

3. Maintain Consistent Cadence

Send regular updates like 1x per month to stay top of mind until launch.

4. Communicate Transparency

Share genuine launch updates - even small wins and minor delays.

5. Deliver Value

Provide exclusive demos, content, or discounts to show VIP treatment.

6. Use Countdown Timers

Build urgency with “launching in X days” or “X spots left at this price” countdowns.

7. Make it Visual

Include videos, gifs, graphics, and screenshots to engage subscribers.

8. Drive Social Sharing

Encourage waitlist members to share and refer friends for more perks.

Example Waitlist Emails

Here are excerpts from real-world waitlist emails that perform well:

Spotify Waitlist Email Subject Line

The wait is almost over! Spotify is coming to Canada soon...

Dropbox Waitlist Email Excerpt

We're cranking away on the finishing touches for Dropbox's public launch. Believe us when we say it's going to be worth the wait. Expect an invitation soon!

PayPal Waitlist Email Subject Line

Join PayPal now and get £10 free credit from us!

These emails build anticipation with launch teasers, reinforce the upcoming value, and use special offers to incentivize waitlist activation.

Top Waitlist Email Best Practices

Implement these additional tips for boosting waitlist email conversions:

  • Feature limited-time discounts or access to make joining more urgent and exciting.
  • Remind subscribers why they joined your list originally based on the value promised.
  • Ask for feedback on desired new features or product improvements so they feel heard.
  • Monitor email metrics like open rate to test and optimize your messages over time.
  • Promote your waitlist in multiple channels like social media and website popups to grow your list.
  • Don’t forget compliance. Honor unsubscribe requests instantly and get consent where required.

Proactive waitlist email outreach transforms interested subscribers into engaged users and brand champions who can’t wait for your launch. Plan compelling campaigns with these proven templates and strategies.

Waitlist Email FAQs

How often should you email waitlist subscribers?

Every 1-2 weeks is ideal in most cases. Avoid spamming daily but don't let the list go cold for months on end either.

What should you avoid in waitlist emails?

Don't create fake urgency/scarcity or announce misleading launch timelines if you're not positive. Transparency builds trust.

What makes a good waitlist email subject line?

Personalization, urgency, exclusivity, launch updates, and discount promotions are highly effective angles.

Should you segment your waitlist list?

Yes, tailor messaging and offers based on high-value VIP members vs general list members, long-time waiters vs new subs, etc.

What metrics should you track for waitlist emails?

Open rate, CTR, and conversions are key indicators of an email's effectiveness. Monitor these metrics to optimize.

Turn interested contacts into loyal brand advocates by engaging your waitlist with exclusive updates, perks, and value until launch.

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